<aside> 💡 Questions that could spark investigations

</aside>

• What is the story that eaters tell themselves about the kind of person they are in the world and how does it dictate their purchasing behavior (i.e. someone who drives a Tesla or wears Patagonia)? How does that shape the narrative and stories we tell as marketers?
• How can we address the food and climate crisis without compromising on price, taste and or convenience?
• What role could employers play as stewards/educators of food waste prevention?
  • i.e. New hires do a food waste challenge (from food scraps to useful food)
• How do we remind the eater that we’re part of a finite, interdependent system? (to inspire dedication to reducing over-consumption, food waste, growing food insecurity/need to feed & provide nutrition to a growing world)
• How can we leverage technology, habit building, etc. to make composting as engrained in our lifestyle as trash/recycling is